Empathy means understanding what drives your audience–seeing the world through their eyes. This ensures that your copy resonates with your website visitors, as they nod their heads and reach for the “contact us” button.
I didn’t set out to work in strategy. However, I always “zoomed out” in my work and considered the bigger picture, reorienting my work for maximum impact. My bosses and clients continually told me how valuable they found this. It blends with my artistic, creative side, to give you solutions that pop.
My experience spans non-profit, B2B and B2C, internal communications, and instructional design.
I also am certified in Google Analytics, to help ensure my copy does its job for you.
I’ll work with you understand and master your tone, and then infuse it into your copy. No matter the tone, I’ll make sure it’s clear, compelling, and designed to drive results.
And, if you’re not sure what tone of voice will serve you best, I can make some recommendations, based on your brand and target audience. Depending on your needs, your project can include a communications-wide tweak.
There are some very simple things we can do to optimize your website. I can help you with basic key word research or refer you to an SEO specialist, depending on your needs.
Some SEO tactics are bad writing. There’s a limit to the number of times I can responsibly use your key words. And while search engines reward content with a high readability score, it’s a flawed formula. Sometimes you need to have faith your audience will get it. I’ll do as much as I can on the SEO front, while still providing your readers a stellar experience.
While your project will not include starting over from scratch, I’ll be in regular communication with you to ensure the scope of the project is clear. At the end of the day, I need clients who are over-the-moon happy with my work.
My number is (314) 807-6366, or you can email me by clicking here.
Call me at (314) 807-6366 or click here.
What are your thoughts on B2B versus B2C copywriting?
It’s also important to note that in most industries, the separation between B2B and B2C is becoming less clear. Consumers are informed and can get lots of information with a few taps on a smart phone.
I can also look for ways to spice up your existing work. Whether you want business cards that generate a buzz, a more friendly tone on your website, or a vibrant new product name, I can help.
Sometimes, it might be smart to take a step back and consider the changes happening in your industry. What are your competitors saying? What trends are driving your customers’ perceptions? I can put together a strategy report as a standalone deliverable, or to guide the rest of our work together.
How much do you charge?
To be clear, there are less expensive writers out there. My clients invest in my work so I can give them my full attention and completely unique results. And because I charge by the project, I won’t be nickel-and-diming or asking for more money if something takes a little longer than expected.
Please keep in mind that pricing is as much art as it is science or math. I can adjust the scope of our project to meet your budget, if that will help. As long as you see copywriting as a worthy investment, we can probably come to a win-win situation, because I want to tell your story. If you’re unsure, go ahead and contact me now so we can figure it out.
Do you outsource anything?
What else should I know?
To help you get to know me, here are some of my passions: classical guitar, video games, the Simpsons, and my family (including an exchange student from Berlin).
I truly am equal parts thinker and feeler (and I have the varying Meyers Briggs results to prove it). Three cats and a dog keep me company as I work for my clients.
I have a lantern tattoo on my right arm to signify light, passion, wisdom, and shining a light on unknown paths.
When can we start?
Reach out today at (314) 807-6366 or click here.